So now what?
Okay, we can make stuff and sell it. On to the next step: retail customers.
2023 will mark the beginning of distribution of SLaNG Guitar+Gear products to retail outlets.
This is easier said that done. A career of working with retailers have proven to me that there are some who “get it” and many who don’t. SLaNG will find those in the “get it” category.
Example: On a recent visit to Nashville I was unable to secure appointments with a couple of high-profile retailers (one music and one lifestyle store), but I brought all sales activity to a stop in the Lucchese store in The Gorge, when one of their sales associates noticed my shoulder bag—a SLaNG design and shouted across the store asking me where I found the bag! “FIRE” he shouted back when I told him it was my own creation. He “gets it”.
As we add retail partners—we will post/promote and list them on our social media sites and our website, with hopes you will direct your purchases towards these enlightened few. And please note; pricing on our website will match pricing at our retailer’s stores—the only variant will be the designs offered at each location.
Looking forward to the expanding network for SLaNG in 2023. See you somewhere.
Peace+Music. It’s magical.